Wednesday, 17 September 2003

Visualising Business Models. Phil Wolff points to Nanomix as an example of how a picture can make a big difference in explaining what a business does: This 7k image is chock-full of information. It explains: - How products emerge. - The core activities and deliverables (and organizations? and talent mix?) - The rate of weeding out needed along the way. - That the process stops at creating the new product. They don't bring new things to market. Suggesting marketing partners or customers. - Key opportunities for productivity improvement (earlier in the cycle) - A basis for competitive comparison (how many ideas do you generate, how many designs can you model, what is your cost at each step) - That computational design comes before lab work, different from how research was done only ten years' ago. - The 1000-to-1 ratio is clearly hypothetical. But can't you see a quarterly report with real numbers and the funnels sized in proportion to the real levels of activity? What's your business? Do you have a simple diagram that reveals your business at a high level? We need to do something similar for Emergic and RISC. [Source: E M E R G I C . o r g] 8:40:03 AM

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