Tuesday, 18 December 2007

Analysis: The many faces of Apple advertising (Macworld.com). Macworld.com - Among technology companies, Apple is often perceived to have something that the likes of rivals Dell, Microsoft, and Hewlett-Packard lack—that indefinable element of cool. Apple carefully cultivates a specific image for itself, and a cornerstone of those efforts is its advertising, especially the 30-second spots that air on television. [Yahoo! News: Apple/Macintosh News]
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